Take some of the capital’s best dressed, a line-up of talented stylists from Hershesons and place them in a pop-up blow dry bar at the uber-cool, Hoxton Holborn hotel – This is what you get:

Organised by the British Fashion Council, London Fashion Week gives top international talent a chance to show their collections to bloggers, photographers, press and fashion buyers. BoothStar teamed up Hershesons Salons and Blow Dry Bars to offer journalists, bloggers and those simply passing by a chance to experience some of the latest styles from their creative stylists.

Known for their studio quality photographs, one of BoothStar’s booths was suitably branded for the 4 day event and entrusted to capture glamorous shots of guests following their make-over. In addition to branded print-outs, guests were able to email different views of their hair live from the booth.

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