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Exhibition marketing like any face-to-face interaction has always been an incredibly powerful sales activity for businesses.  Old Billingsgate, home to a former fish market and now a major London landmark as a hospitality and events venue was the recent destination for the 5th London Affiliate Conference.  Prior to the event, BoothStar was contacted by the Gibraltar based online gaming company Neogames, who were looking for new and unique ways to drive traffic and increase customer engagement on their stand with a customised photo booth hire package.    

With over 2500 buyers, consultants, affiliates, press, decision makers and influencers in attendance, the Neogames branded photo booth proved to be a great success with delegates and Neogames staff alike.  With the brief to get as many people through the booth as possible, the customised scratch card like print-outs were designed to accommodate just one photograph, hence ensuring a quick turn around per session. 

As the event proved, everyone loves having their pictures taken especially when it recaptures the nostalgia of a vintage photo booth experience.  With all the images uploaded live to the internet, it further maximised the marketing reach of the event.  With the growth of photo based marketing initiatives and businesses desires to connect real world experiences with the online world, BoothStar are at the forefront of providing such innovative marketing solutions.

     

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